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Nike Airmax day

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To celebrate Airmax Day, Nike invited us to develop an immersive experience that illustrated the ‘disorderly order’ of the CDMX. To do this, we installed over 40 televisions with individually controllable signals, which allowed us to generate patterns in sync with music and content taken from urban scenes. To make sense of all this, we generated a sound design created from the sounds of the city, creating a perfect harmony between chaos and rhythm.

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